Logo Ideation

Real and Mock Logo Designs and Design Process

My first complete and work in progress logos, this is an area I hope to improve on greatly





The Challenge

During this semester at University, I am undertaking 2 units where I have decided to build two brands from scratch. The first is a 4WD and camper van conversion business where I am creating several elements such as the logo, the website, social media templates, a promotional video, and finally tying this all together with a style guide. The other brand I am working on as a group project is a new health intervention from the Faculty of Health at UC called 'Measure It!', this intervention is a new simple model of physical activity promotion that can decrease chronic disease risk.

Update 1: Since posting here I have created a new logo back for Goulburn based Marketing and Talent Agency 'NVC' which can be found below the other logos.


The Solution

You will find below the logo I have created for High Terrain Conversions along with the process myself and the client went through to come up with this design. There were various concepts and ideas we had but I ensured to narrow these down so the client wasn't overwhelmed. Ultimately, we landed on a design and began sketching some variation, I then took these into illustrator and made some high quality finishes. The logo represents a 'H' and a 'T' which obviosuly stands for High Terrain but is also the initials of the two owners - Hayden and Tom. Ulimately, the client is very pleased with how it has turned out and I am still in the process of developing the other brand elements. On the other hand there is currently nothing to show for Measure It! as my group is still in the brainstorming stage but I will be sure to keep this page updated.


The Delivery

Similarly, the delivery for both brands is still a work in progress and what you see below is currently all the high quality work I have to show at this stage. Stay on the look out for updates...